Recommended Prior Knowledge

-

Objectives

Provide the knowledge that enables students to understand, analyze and evaluate the context of the professional culture of social communication and the context of use of the discourses and narratives created by professionals.
Provide the skills to recognize and understand the actors, the structure of their roles, the actions and the characteristics of the interactions established in the performance of professional activities.
Provide the acquisition of organizational skills, planning and implementation of projects.

Teaching Methods

The sessions are centered on the presentation of concepts, face-to-face debates and practical exercises. Students are invited to participate in activities at all classes and regularly present the results of the work they do.

Internship(s)

Não

Syllabus

The program establishes relationship between the scientific area in which is inscribed the media and the professions of that economic activity field. The Professional Contexts are understood as the relationship between the professions of this field and the environment where it develops the activity, but also the situations in which they are perceived. The contents fall into four approaches related to the professional contexts: (1) heuristic (materials, themes and concepts); (2) professional practice (types and communication elements); (3) activities of the media (branches, organization, equipment and technology); and (4) the media professions (areas, jobs, occupations, trades, professions and specializations).

Content Explanation

It is intended to articulate the contents with the objectives by associating the culture of media organizations with the contexts, practices and diverse contents produced by the media. Articulate professional contexts with social functions aimed at both the discovery and resolution of problems and the information, training, entertainment and promotion disseminated in different media and by different types of entities.

Methodology Explanation

Expository phase intends to assign meaning actively to the contents which are provided for students to learn facts, concepts, rules and procedures and relate them with their cognitive structures. Demonstrative method, participated and supported by the use of different communication media and complemented with a discussion of case studies.
Indirect teaching encourages the involvement of students, providing research, debate workshop in seminar that simulates the context of the implementation of procedures and tasks that require content and allows the presentation of the results obtained in each session. The know-how is provided by the practice in fieldwork through virtual study visits and mentoring initiatives.

Responsible Lecturer(s)

Celiana de Fátima Alves de Azevedo - 2.º Semester

Bibliography

Cabeças, A. M. (2018). Ciberjornalismo em Portugal: migrantes e nativos digitais, convergência e hipernarrativas. Universidade Autónoma de Lisboa.

Eiró-Gomes, M. (Ed.). (2017). Comunicação E Organizações da Sociedade Civil: conhecimento e reconhecimento. Plataforma Portuguesa das ONGD e ESCS-IPL.

Esteves, António, & Azevedo, J. (orgs.) (1998) Metodologias qualitativas para ciências sociais. Porto: Instituto de Sociologia da Faculdade de Letras da Universidade do Porto. Iturra, R. (n.d.). Trabalho de campo e observação participante em Antropologia. Retrieved February 20, 2020, from https://aviagemdosargonautas.net/2012/07/18/trabalho-de-campo-e-observacao-participante-em-antropologia-1-por-raul-iturra/

Neves, J., & Lopes, A. (2000). Cultura organizacional, satisfação e cidadania organizacional. In Organizações em transição: contributos da psicologia do trabalho e das organizações (pp. 35–60). Imprensa da Universidade de Coimbra. https://doi.org/10.14195/978-989-26-0452-7_2

Martins, C. (Ed.). (2018). Os media em mudança em Portugal: Implicações da digitalização no jornalismo. ERC.

Rodrigues, Maria de Lurdes (2012). Profissões: Lições e ensaios. Coimbra: Almedina.

Rosa, L. (1994). Cultura Empresarial. Motivação e Liderança. Editorial Presença.

Sebastião, S. P. (2012). Relações públicas: a comunicação, as organizações e a sociedade. Comunicação Pública, (vol.7 n12), 23–42. https://doi.org/10.4000/cp.112

Sobreira, R. M. C. (2010). Os profissionais da comunicação estratégica das organizações em Portugal . Em busca de identidade e reconhecimento. UNL.