Curso detalhes

Objetivos do curso

In today's context, where a digital presence has become essential for professional development, the ‘Personal Brand in Digital’ course aims to develop skills with the aim of providing participants with better career opportunities and a strategic and authentic digital presence. The creation of a personal brand, more than just a tool for highlighting a professional's profile, should reflect a real development of personal and professional skills aligned with the goals set by each participant. Therefore, this course aims to prepare students to use tools and techniques that support the creation, development and management of a consistent, ethical and genuine digital image, essential for the success of professionals in the digital age.

Escola

ESCE - Escola Superior de Ciências Empresariais

Regime de estudo

b_learning

Objetivos da aprendizagem e competências a desenvolver

Understand the concept of Personal Brand and its importance in the digital context;
Carry out self-assessment to identify values, competences and establish clear and measurable career objectives;
Identify your personal value proposition with a view to developing your Personal Brand;
Select the right digital platforms to develop your Personal Brand and create content in line with it.

Saídas profissionais

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Coordenador/a do curso

Maria Helena Charneca dos Santos

Reconhecimento da Aprendizagem Prévia

Supervised face-to-face or remotely, with identity verification

Condições de acesso e ingresso

Not applicable

A informação disponibilizada não dispensa a consulta à página da Direção Geral do Ensino Superior (DGES) e/ou a página de candidaturas.

Requisitos para obtenção da qualificação

Level 6

Enquadramento legal e acreditação

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